In a few words

I’m a creative director.
I help businesses use creativity to connect better with customers.

Nigel


In three words

Making strategy inspiring.


In the past

I’ve spent more than 25 years in some of the UK’s best branding agencies, working in many sectors including technology, charities, arts, finance, legal, ecommerce and retail. In addition I’ve also run my own agencies, which means I understand the challenges that businesses face.


In more words

Inspiring strategy

I help businesses unravel all kinds of insight from their strategic plans, research reports or customer surveys. Then I use this insight, combined with my own research activities, to identify creative solutions that will improve results.

Tangible output

Typical activities involve defining a brand framework, developing customer facing propositions, and naming. I’ve launched new brands, repositioned existing businesses, developed advertising campaigns, written scripts, drafted video storyboards and also created illustrations for clients.

Teams work

To deliver design and execution I lead the creative direction; collaborating with internal design teams or existing agencies. I also work directly with my network of specialist partners, including other designers, animators, illustrators, photographers and copywriters. This ensures you always have the best team for your project.


In pictures

define

design

deliver


In stages

Discover

  • Review of strategy
  • Audit of the organisation
  • Audit of competitors
  • Workshops
  • Stakeholder interviews
  • Analysis of customers

Output

Rapid understanding of the issues and the market, to enable the development of a brand blueprint.

Define

  • Core brand idea
  • Positioning
  • Naming (and descriptor)
  • Messaging (boilerplate)
  • Tone of voice
  • Brand architecture

Output

Delivery of a brand blueprint, that provides structure for all creative work, alongside the development of language and messaging.

Deliver

  • Creative direction
  • Identity design
  • Brand tools
  • Technical guidelines
  • Guardianship
  • Design management

Output

Creative direction of the design elements and creation of tools to ensure all communications are coherent and engaging.