The Power of Music
ABRSM (Associated Board of the Royal Schools of Music) is the worlds leading examination body for musical education; actively supporting and encouraging musical learning for all.
We carried out a brand review that enabled the business to ‘embrace the power of music’ into their vision and to help them summarise what they wanted to be and how they wished to be perceived by the outside world. We helped them to re-engage a diverse audience of stakeholders from music teachers, examiners, professionals, representatives and internal staff on a worldwide scale.
Our work extended across all medium and brand touch points and was awarded a commendation at the New York International Festivals.
- Brand workshops
- Qualitative and quantitative research
- Stakeholder interviews
- Brand platform creation
- Brand architecture
- Visual identity creation
- Brand book
- Technical guidelines
- Marketing support
“The rebrand created a greater sense of corporate
cohesion, including the development of an internal
communications strategy to ensure greater
understanding across the organisation. We now have a
unified visual identity for all products and services, and
greater consistency across disparate territories.”
Business Development Director