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Brand Action

Brand Action

Air is currently in cinemas, telling the story of how Nike signed a rookie basketball player, Michael Jordon, developed the Air Jordan and created a billion-dollar brand in the process.

We’ve had a Facebook movie, The Social Network. Key scene; Sean Parker (Justin Timberlake) suggests that they remove the word “The” from the brand name “The Facebook”.

It got me curious. What other brand movies would I like to see and what would be the key scene? Here are my pitches.

Google; changing their name from Backrub to Google.
Amazon; noticed that there was an “A” and a “Z” in their name.
FedEx; discovering the arrow between the “E” and the “X”.
Virgin; the moment the name was scribbled on a napkin that became the logo.

Which brand movie would you like to see and what would be the key scene?

Let me know

Tagged: #branding

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