PIN Creative

Blah, blah, #insight

Can AI create kitsch art?

Can AI create kitsch art?

Is Al useful. Definitively. Is Al creative. Probably not.

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Symbol for Ukraine

Symbol for Ukraine

Always ask the audience, and why getting insights early really matters

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The Sales Rush

The Sales Rush

Some things feel exciting and a little frightening, but we often go back for more.

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How do you keep on generating content?

How do you keep on generating content?

I call this "Spiral Growth" and it happens best when you're working with clients; working in your business, not on your business

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Branding or Marketing?

Branding or Marketing?

Which is more important? Which comes first? Does any of this matter?

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The secret to creativity? There isn't one.

The secret to creativity? There isn't one.

Do you know the secret to having great ideas? ​​​​​​​The answer is yes. And you’ve been doing it all your life. Gather, Think, Forget, Connect, Craft.

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Which came first?

Which came first?

The question ‘which comes first; the product or the brand?’, has been asked less often.

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Mind blown

Mind blown

I spend a lot of time thinking about client problems. Sometimes this creates self-doubt. But after a period of uncertainty, I experience a moment of clarity when an idea forms. 

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It's a new dawn, it's a new day

It's a new dawn, it's a new day

When does your year start? Mine lands on the 1st April, no joke.

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Love your brand

Love your brand

Love your brand. It’s your brand. It’s not my brand.  It’s your brand. 

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