Branding or Marketing? Marketing or Branding?

Branding is vital but marketing is useful.
Marketing is vital but branding is useful.

It doesn’t matter which way round.

Combine something that is vital with something that is useful, and you have something that is effective.

I’m a brand consultant.

Recent activities I provided to a client included;
- market insights
- audience segmentation strategies
- email sequencing principles
- case study writing
- customer sign-up processes
- landing page tactics

Is it branding or marketing?
It doesn’t matter.

Combined they are effective.

The client feedback does matter.

“You’ve opened up a whole new way of thinking, bringing everything together in an intelligent framework.”