PIN Creative

Blah, blah, blog

Kings of Leon; Only By The Night (2008)

Kings of Leon; Only By The Night (2008)

My last post ended with the lyric “Double-pack with a photograph. Extra track and a tacky badge.” Since then, Kings of Leon (the Nashville based rock band) have released their new album; When You See Yourself.

Available on a myriad of formats, what is unusual is the decision to release a version as a non-fungible token (NFT). Only 6 are being issued, to be auctioned for lifetime access to gigs.

An NFT is a sort of cryptocurrency allowing the creation of unique digital properties, which are then traded. They’re big with collectable cards (a cat meme sold for $600,000). 

Bands were only really making money from gigs (until recently). There’s been a trend for bundles with tee-shirts, a cassette version or tote bag and multi-format releases are an old trick (different colours, shapes, mixes).

Ultimately the best way to “shift units” has to be the music. I can’t remember much about this album, but I’m sure everyone knows the lead single. 

“Sex On Fire” was a massive global hit, number one in the UK and many other countries, it established the band’s indie pop credentials.

I bought the 7”, for £5 now valued at £20. A decent investment. 

Tagged: #music

Read more posts



Do you want to transform your brand?

Grab my Brand Doughnut guide for free - 6 questions to help you untangle your brand

By signing up you will also receive insights and stories. It won’t be daily, it might be monthly, but it will be engaging (and you can unsubscribe if it isn’t). And that's all your data will be used for.