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A vision to keep all families safe

A vision to keep all families safe


Do you have a clear vision for your business?
Does your audience know what it is?
Does your brand reflect it?
Does it matter?


The charity CAADA (Co-ordinated Action Against Domestic Abuse) had a clear vision; “We won’t stop until every family is safe”.  

But the name was hard to say, spell and remember. It was difficult for their audience to connect with them. I took them through the branding process and aligned their brand with their vision resulting in a new name SafeLives and new visual identity.

Within months website visits quadrupled and the brand attributes were being reflected back to the organisation. That was five years ago. Their mission is more important than ever; support people to become safe, well and rebuild their lives.

The process sounds simple, but the impact makes a massive difference.
In this case with an audience that really matters.

Insight; Audit, Workshop, Interviews
Story; Brand blueprint, Naming, Strapline
Engage; Visual identity, Guidelines, Video script and production

Do you have a clear vision for your business?
Does your brand reflect it?
Are you connecting with your audience?
Does it matter?

Message me to book a free quick chat

See the full SafeLives case study here

Tagged: #work

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