PIN Creative

Blah, blah, blog

Invest in your brand

Invest in your brand

Do you have an idea for a business?
How important is brand to your idea?

A few years ago, I met with an entrepreneur who had a great idea for a business and extensive experience in the sector. 

The idea; selling cars online without the need to go into a showroom and so avoid the pushy salesperson and the confusing pricing structure. As easy as ordering a pizza really.

The issue; the working title for the business “iCar” was not suitable to take to market. I worked with them to develop a brand story that focused on the outcome of having a new car rather than the process of buying one.

The story; “Pure joy of driving” was captured by an image of a dog, which led onto the creation of a more unique and relevant name; Rockar. This name along with a temporary identity was used to gain investment and engage stakeholders in the concept. 

The result; Rockar is now a recognised and award-winning leading authority in the car retail omni-channel space. They have partnered with Hyundai, Ford of Britain, Mitsubishi and are currently working with Jaguar.

Do you have an idea for a business?
Do you need investment to make it work?

Maybe investing in brand can make your vision a reality.

Read the full case study here

Tagged: #work

Read more posts

 

 

Do you want to transform your brand?

Grab my Brand Doughnut guide for free - 6 questions to help you untangle your brand

By signing up you will also receive insights and stories. It won’t be daily, it might be monthly, but it will be engaging (and you can unsubscribe if it isn’t). And that's all your data will be used for.