Logo must go here. Why? Friday 3rd September 2021
Do you always need a logo? Should it always be in the top left? Mine is but is it needed?
Invest in your brand Saturday 28th August 2021
An idea to sell cars online led to a partnership with Jaguar after a small investment in brand naming.
Human League; Travelogue (1980) Wednesday 25th August 2021
Why having a singular vision matters in both branding and music, and what we can learn from Phil Oakey about changing the vision when the time is right.
Which came first? Wednesday 11th August 2021
The question ‘which comes first; the product or the brand?’, has been asked less often.
Mind blown Sunday 1st August 2021
I spend a lot of time thinking about client problems. Sometimes this creates self-doubt. But after a period of uncertainty, I experience a moment of clarity when an idea forms.
A vision to keep all families safe Wednesday 14th July 2021
Do you have a clear vision for your business?
Does your audience know what it is?
Does it matter?
Get a life Tuesday 22nd June 2021
Being organised takes planning, time and lots of apps these days. Here's what's at the centre of my business.
Will monkeys create your brand name? Thursday 6th May 2021
I love the challenge of a naming brief, just as I like a crossword or game of Scrabble, and I have created many successful names for businesses over the years.
South; From Here On In (2001, re 2021) Tuesday 6th April 2021
They weren’t called North. They didn’t come from Manchester.
They’re called South. They came from London.
It's a new dawn, it's a new day Thursday 1st April 2021
When does your year start? Mine lands on the 1st April, no joke.
Kings of Leon; Only By The Night (2008) Tuesday 16th March 2021
“Double-pack with a photograph. Extra track and a tacky badge.” How about a non-fungible token instead.
Why would you ask a brand consultant to design a book cover? Thursday 4th March 2021
It’s world book day, so what better book to share than Why Men Win At Work by Gill Whitty-Collins (with a cover I designed!). It’s also the book of the month at @BOOKSetc for March 2021.
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