PIN Creative

Recent articles, thoughts and posts about branding and anything else that I find interesting and thought you might find interesting too.

Blah, blah, blog

Squid; Bright Green Field (2021)

Squid; Bright Green Field (2021)

When Squid described their music to NME as being “the Coronation Street theme tune played on flutes by angry children” I was naturally curious. Are you?

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The secret to creativity? There isn't one.

The secret to creativity? There isn't one.

Do you know the secret to having great ideas? ​​​​​​​The answer is yes. And you’ve been doing it all your life. Gather, Think, Forget, Connect, Craft.

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At Home With Deb (and friends)

At Home With Deb (and friends)

Event date; 8th September, 6.00pm (GMT). A regular event about sharing ideas, listening to music and writing together.

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Logo must go here. Why?

Logo must go here. Why?

Do you always need a logo? Should it always be in the top left? Mine is but is it needed?

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Invest in your brand

Invest in your brand

An idea to sell cars online led to a partnership with Jaguar after a small investment in brand naming.

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Human League; Travelogue (1980)

Human League; Travelogue (1980)

Why having a singular vision matters in both branding and music, and what we can learn from Phil Oakey about changing the vision when the time is right.

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Which came first?

Which came first?

The question ‘which comes first; the product or the brand?’, has been asked less often.

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Mind blown

Mind blown

I spend a lot of time thinking about client problems. Sometimes this creates self-doubt. But after a period of uncertainty, I experience a moment of clarity when an idea forms. 

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A vision to keep all families safe

A vision to keep all families safe

Do you have a clear vision for your business? Does your audience know what it is? Does it matter?

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Get a life

Get a life

Being organised takes planning, time and lots of apps these days. Here's what's at the centre of my business.

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Will monkeys create your brand name?

Will monkeys create your brand name?

I love the challenge of a naming brief, just as I like a crossword or game of Scrabble, and I have created many successful names for businesses over the years.

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South; From Here On In (2001, re 2021)

South; From Here On In (2001, re 2021)

They weren’t called North. They didn’t come from Manchester.  They’re called South. They came from London.

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